2024年4月18日下午，威廉希尔中文网站平台企业管理系Christian Kahl副教授带领国际工商管理博士生参观东方雨虹砂粉科技集团有限公司。此次活动得到了系主任刘颖琦教授和商务部工商管理博士生国际项目辅导员谷琳老师的大力支持，体现了学术界与产业界之间的紧密合作。

东方雨虹砂粉科技集团有限公司作为国内领先的建筑材料研发、生产和销售企业，一直致力于推动行业的创新与发展。公司凭借其卓越的技术实力和市场洞察力，在全球建筑行业中占据重要地位，为全球客户提供了众多优质的建筑材料解决方案。

在参访过程中，博士生们受到了东方雨虹领导团队的热情接待，东方雨虹控股副总裁、砂粉科技集团董事长王文萍女士更是亲自参与了此次活动，并与博士生们进行了深入的交流。她详细介绍了公司的战略愿景、市场布局以及未来发展方向，使博士生们有机会深入了解了公司的运营机制、创新理念以及在全球市场的战略布局。通过与关键管理人员和行业专家的深入交流，博士生们不仅获得了宝贵的商业洞见，还对企业文化和核心价值观有了更为深刻的认识。

此外，博士生们还参观了公司的生产线和研发中心，亲眼见证了高性能建筑材料的生产过程以及先进技术的应用情况。他们纷纷表示，此次参访活动让他们对建筑材料行业有了更为直观和深入的了解，也为未来的学术研究和职业发展提供了宝贵的参考。 

此次活动不仅为博士生们提供了一个了解企业运营和市场动态的平台，也进一步推动了学术界与产业界的交流与合作。东方雨虹砂粉科技集团有限公司通过开放与合作的态度，为培养新一代学术领袖和产业精英提供了有力支持。一位来访的博士学者如是说："这次实地考察为我们提供了一个独特的平台，在理论知识和实际应用之间架起了一座桥梁。 

随着参访活动的圆满结束，博士生们带着满满的收获和深刻的体验踏上了归程。他们表示将把此次经历作为宝贵的学习资源，为未来的学术研究和职业发展注入新的动力。同时，他们也期待未来能有更多机会与东方雨虹这样的优秀企业进行深入交流与合作，共同推动建筑材料行业的持续发展。

On the afternoon of 18 April 2024, Prof. Christian Kahl, Associate Professor at BJTU SEM, spearheaded and led a transformative field trip to Oriental Yuhong Mortar & Powder Technology Group Co., Ltd., with invaluable support from Prof. Liu Yingqi, Department Head of Business Administration at BJTU SEM, and Ms. Gu Lin, International Student Counsellor in the Doctoral Class of Business Administration at the Ministry of Commerce.

 This excursion, orchestrated with precision and purpose, aimed to provide an immersive understanding of local and global business strategies within the realm of innovative construction materials.

Oriental Yuhong Mortar & Powder Technology Group Co., Ltd. is a leading enterprise specialising in the research, development, production, and sales of high-performance construction materials. With a focus on innovation and sustainability, Oriental Yuhong remains at the forefront of the global construction industry, delivering cutting-edge solutions to meet the evolving needs of customers worldwide.

Guided by a spirit of academic curiosity and a thirst for practical knowledge, the international PhD students in Business Administration were warmly received by the esteemed leadership team at Oriental Yuhong. The visit offered a rare glimpse into the inner workings of a pioneering entity that has left an indelible mark on the global landscape of mortar and powder technology. 

During the enriching visit, participants were afforded the opportunity to engage in insightful discussions with key executives and industry experts. An hour-long Q&A session with Ms. Merry Wang, Vice President of Oriental Yuhong Holding Group and Chairwoman of Mortar & Powder Technology Group, provided invaluable insights into the strategic vision and operational intricacies of the company.

Through interactive sessions and guided tours of state-of-the-art facilities, the students gained invaluable insights into the intricate processes underpinning the production, distribution, and application of cutting-edge construction materials. 

"This field trip provided us with a unique platform to bridge the gap between theoretical knowledge and real-world application," remarked one of the visiting PhD scholars. "Exploring the strategic nuances of Oriental Yuhong's business operations has been instrumental in broadening our perspectives and refining our understanding of global market dynamics." 

The excursion served as a testament to Oriental Yuhong's commitment to fostering collaboration and knowledge exchange with the academic community. By opening its doors to the next generation of scholars and thought leaders, the company reaffirmed its dedication to driving innovation and pushing the boundaries of possibility in the realm of construction technology. 

As the students bid farewell to Oriental Yuhong, they departed with a newfound appreciation for the symbiotic relationship between academia and industry. Armed with fresh insights and a deeper understanding of global business strategies, they stand poised to make meaningful contributions to their respective fields, both now and in the future.