讲座内容：

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讲座内容：This study examines the key factors that determine business traveler loyalty toward full-service airlines in China. Based on literature review and panel interview, ten airline attributes under three categories were derived: (a) operational factors: safety, punctuality, and aircraft; (b) competitive factors: frequency of flights, schedule, frequent flyer program, ticket price, and reputation; and (c) attractive factors: in flight food & drinks and in flight staff service. We surveyed 2000 Chinese business travelers on domestic flights, obtaining 462 usable questionnaires. Hierarchical regression analysis reveals that reputation, in-flight service, frequent flyer program, and aircraft have the greatest influence in driving airline loyalty.

主讲人信息：英国诺森比亚大学纽卡斯尔商学院(Newcastle Business School)博士生导师。担任多家国际刊物和国际学会的编委和专家审稿人。在国际期刊和年会先后发表40多篇国际顶级前沿学术论文, 其中多篇被SSCI高影响因子的期刊收录。

最终网上预约成功名单：